Whether you’re a new driver or have been on the road for years, Admiral are always looking out for you. Through the power of conversation, we want to encourage a new generation of drivers to change their behaviour and reduce the number of serious accidents they’re involved in.

We’ve all said ‘drive safely’ to someone we care about, but while it’s said with the best intention, it’s lost meaning because we say it so often. Admiral want to put the meaning back into those two simple words, to make them words to live by, and through parents and young people having meaningful conversations about what driving safely really means, they believe the narrative can be changed.

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